Herrera, Martha and Luong, Maria and Moncayo, Zsanielle and Zhu, Arielle (2022) Promoting AAROM aquatic work in occupational therapy through social media. Masters thesis, Stanbridge University.
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Abstract
Occupational therapists work with a variety of populations in various practice settings. One niche within this field is aquatic therapy, a treatment modality for individuals with complex neurological disorders with a goal to obtain maximal functional independence and enhance mobility (Marinho-Buzelli et al., 2014). The purpose of this study is to show occupational therapists how to promote their niche on social media and educate the public. For this study, WATSU® and aquatic unwinding are introduced as aquatic modalities in occupational therapy. Movements are performed through active assistive range of motion (AAROM), where the client voluntarily moves their affected extremity with the assistance of an external source to meet the client’s full range of motion (Walter & Winston, 2018). A study was conducted by posting three Instagram videos of AAROM aquatic therapy modalities using different marketing strategies to assess our followers’ engagement with the videos. By the end of our data collection, our sample size was thirty-four followers on our private Instagram account, 27 of them being occupational therapy students and 7 of them with no background in occupational therapy. Our results showed that our first video that did not utilize marketing strategies received 39 views and 8 likes. Our second video posted with hashtags received 49 views and 15 likes. Our last video that used hashtags and was shared through the researchers’ personal Instagram accounts received 53 views and 11 likes. None of our videos received any comments. Due to our limitations, further research is needed to assess the effectiveness of utilizing marketing strategies through the use of a public Instagram account.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | MSOTOC011.15 |
| Subjects: | R Medicine > RM Therapeutics. Pharmacology |
| Depositing User: | Kareena Yashko |
| Date Deposited: | 13 Jun 2024 17:15 |
| Last Modified: | 13 Jun 2024 17:15 |
| URI: | http://repository.stanbridge.edu/id/eprint/155 |
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