De Silva, Hannah and Elyashar, Michelle and Nguyen, Thao (2022) Promotion of therapeutic gardening through social media. Masters thesis, Stanbridge University.
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Abstract
We created an Instagram account called “GardeningAndOT,” where we posted 3 separate videos displaying 3 different types of vertical gardens from start to finish. The first video focused on wall gardens, the second on tower gardens, and the last on milk crate gardens. The purpose of this project was to expose individuals to the vast benefits that therapeutic gardening has to offer. We sought out research to gain a clearer perspective on how occupational therapy, particularly therapeutic gardening, was portrayed on social media, if at all. Despite coming across studies on the ways in which occupational therapists used social media as a promotional platform, our findings showed a deficit of therapeutic gardening as an intervention. The question this project aimed to answer was as follows: Can Instagram be used to promote the benefits of therapeutic gardening as an occupational therapy intervention? We hoped to recruit participants from the public who were interested in therapeutic gardening or could have benefited from therapeutic gardening. Our goal was to introduce the benefits that therapeutic gardening has to offer to our followers and how they could derive benefit from engaging in this occupation. We also aimed to recruit occupational therapy practitioners who could have utilized our content to create their own content and further promote the field. We hypothesized that when we created our private account and developed videos related to our topic, the majority of views, likes, and interactions would be from other occupational therapy practitioners or individuals who were interested in the field of occupational therapy and therapeutic gardening as a means for therapy. Our results revealed that the amount of likes for each video posted increased over time. 6 people liked the first video, 8 people liked the second, and 10 people liked the final video. With each new video posted, though, the number of views per video fell. There were 51 views of the first video, 38 views of the second, and 37 views of the third. Our Instagram account had a total of 26 followers by the time our data collection phase was over.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | MSOTOC011.07 |
| Subjects: | R Medicine > RC Internal medicine |
| Depositing User: | Kareena Yashko |
| Date Deposited: | 22 May 2024 19:24 |
| Last Modified: | 22 May 2024 19:24 |
| URI: | http://repository.stanbridge.edu/id/eprint/145 |
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